The Packaging Bank project will be launching in 2017 with the aim of increasing recycling in lower-income areas and informal settlements around Cape Town and Johannesburg. The idea behind the project is to tap into a new market of recyclable packaging material in order to decrease the amount of packaging waste entering landfills. Through incentivising a change in behaviour and a shift in the perception of recyclable packaging, we will also be uplifting the communities in the areas in which we work. Community members will be able to bring bags of recyclable packaging material (plastic, paper, tin and glass) to the Packaging Bank, a mobile recycling service that will travel between communities, and exchange it for money loaded onto a personal membership card.